The kinds of strategies that would work in another industry or for your competitor have practically no hope of working for you. Companies operate on different time scales, use different tools, and have very different relationships with the people on the front lines who implement their plans.
Each company operating in dissimilar competitive environments should be planning, developing, and deploying a strategy which responds to the need to match strategy-making processes to the specific demands of their competitive environments in markedly different ways from competitors. A company carefully marshals its unique capabilities and resources to stake out and defend its competitive position.
We believe that companies that continually match their strategic styles to their situation will enjoy a tremendous advantage over those that don´t.
